{"id":16543,"date":"2024-11-29T15:28:09","date_gmt":"2024-11-29T13:28:09","guid":{"rendered":"https:\/\/haruu.ee\/haruu\/"},"modified":"2026-04-14T18:10:54","modified_gmt":"2026-04-14T15:10:54","slug":"haruu","status":"publish","type":"page","link":"https:\/\/haruu.ee\/en\/","title":{"rendered":"Haruu"},"content":{"rendered":"\t\t
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Inspireeritud loodusest.\nS\u00fcndinud s\u00fcdamest <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Eestimaised r\u00f5ivad, milles tunned end iseendana \u2013 vaba ja t\u00f5elisena<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVALI OMA HARUU<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Haruu on rohkem kui r\u00f5ivabr\u00e4nd. <\/strong>
See on v\u00e4ljapeetud stiil,<\/em> toetav kogukond<\/em> ja loodust hoidev m\u00f5tteviis<\/em>.\u00a0<\/strong>
Haruu on inimesed<\/em>, kes loovad ja hoolivad.<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Leia oma Haruu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tWomen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKristiine x Haruu<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSale<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tShop all products<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Made in Estonia<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We design and produce in Estonia, working with local small manufacturers and seamstresses both in and outside the capital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We care for nature<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We choose environmentally friendly fabrics and follow the principles of slow fashion. Less is more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We create clothes that last<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Haruu brings lasting joy to your wardrobe. The pieces work beautifully for both everyday wear and special occasions and never go out of style.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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About us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are Kristiine and Virko, the founders and designers behind Haruu.
When we created Haruu, our vision was to build more than just a clothing brand. We wanted to create something that brings together people who value nature, beauty, and timeless minimalism. People who trust their inner wisdom and choose to walk their own path. Just like the wolf, whose meaning is reflected in our name in an old Native American language.<\/p>\n

Haruu is a family business \u2014 in many ways, like our fourth child. It asks for a great deal of care, dedication, and attention, but gives even more in return: joy, meaning, and growth. From the very beginning, we dreamed that Haruu would become a community. Today, that dream has come true. When people wearing Haruu meet, there is often a sense of recognition \u2014 a smile, a shared feeling, a quiet understanding. It feels like belonging to the same tribe.<\/p>\n

We are truly happy that you have found us!<\/p>\n

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Haruu fabrics \u2013 natural, alive and breathable<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We use only natural materials \u2014 linen, silk, Oeko-Tex cotton, viscose, as well as lambswool and merino wool.<\/p>\n

The fabrics used in our clothing are breathable, durable and retain their beautiful appearance even years later.<\/p>\n

Trust us \u2014 your body feels the difference.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Styling consultation with Kristiine<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Is your wardrobe full of clothes you have not worn in a long time \u2014 or never worn at all?<\/p>\n

Do you dream of a timeless and functional wardrobe<\/strong> that helps you feel free and confident every day?<\/p>\n

Come to Kristiine for a styling consultation. After that, choosing your clothes will feel easy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Haruu blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pineapple skin: an innovation in eco-friendly materials<\/a><\/h2>\n \n \n By<\/span> admin<\/a> <\/span> \n Accessories<\/a>, Fashion<\/a> <\/span> \n No Comments<\/a>\n <\/span>\n \n <\/div>\n \n

Pineapple skin, also known as Pi\u00f1atex, is a sustainable and innovative material made from the fibres of pineapple leaves. The development of this material was…<\/p>\n<\/div>Loe edasi<\/span><\/a> \n <\/div>\n \n <\/div>\n \n <\/div>\n \n <\/div>\n \n<\/article> \r\n \n

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Care of linen fabrics<\/a><\/h2>\n \n \n By<\/span> admin<\/a> <\/span> \n Fashion<\/a> <\/span> \n No Comments<\/a>\n <\/span>\n \n <\/div>\n \n

Summer is in full swing and the linen in your wardrobe is sure to get plenty of use. In order for linen clothes to last…<\/p>\n<\/div>Loe edasi<\/span><\/a> \n <\/div>\n \n <\/div>\n \n <\/div>\n \n <\/div>\n \n<\/article> \r\n \n

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Elegantly confident Epp K\u00e4rsin<\/a><\/h2>\n \n \n By<\/span> admin<\/a> <\/span> \n Uncategorized<\/a> <\/span> \n No Comments<\/a>\n <\/span>\n \n <\/div>\n \n

Always inspiring and courageous, Epp K\u00e4rsin, has dedicated her life and work to raising people’s awareness of sexuality and thereby increasing the power of love….<\/p>\n<\/div>Loe edasi<\/span><\/a> \n <\/div>\n \n <\/div>\n \n <\/div>\n \n <\/div>\n \n<\/article> \r\n <\/div>\r\n \r\n \r\n <\/div>\r\n \r\n \r\n \r\n <\/div>\r\n \r\n <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tALl posts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Haruu House is open!<\/strong><\/p>\n

We welcome you to visit our new store and caf\u00e9.<\/p>\n

Telliskivi I-building, Telliskivi 60\/2<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our opening hours are:<\/strong><\/p>\n

Tue\u2013Sat 10\u201317<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSEE HOW TO FIND OUR NEW STORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tFollow us @haruulife<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\n\t\t\tS\u00fcgisel k\u00e4isime NordInist endale peagi valmivasse <\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\"S\u00fcgisel\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tMa ei loo lihtsalt r\u00f5ivaid, nende taga on tunne. K<\/span>\n\t\t\t\n <\/path>\n <\/svg>\t\t\t\t\t\t\"Ma\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tMeie oleme Haruu pere. Viie aasta jooksul on s\u00fcndi<\/span>\n\t\t\t\n <\/path>\n <\/svg>\t\t\t\t\t\t\"Meie\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tT\u00f5eline kevadetunne on peal. Soojendav p\u00e4ike, linn<\/span>\n\t\t\t\n <\/path>\n <\/svg>\t\t\t\t\t\t\"T\u00f5eline\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tOtsime endale koost\u00f6\u00f6partnerit \ud83e\udd0d\nOtsime freelancer<\/span>\n\t\t\t\t\t\t\t\t\t\"Otsime\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tArmas Jane astus eile uuest Haruu House uksest sis<\/span>\n\t\t\t\n <\/path>\n <\/svg>\t\t\t\t\t\t\"Armas\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tP\u00e4ike tuli v\u00e4lja ja meie uues poes on nii m\u00f5nus ol<\/span>\n\t\t\t\t\t\t\t\t\t\"P\u00e4ike\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tVaata, milline oli Haruu uue kohvik-poe meeleoluka<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\"Vaata,\n\t\t<\/a>\n\t<\/div>\n<\/div>\t<\/div>\n\n\t
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We do not run promotions very often. But when we do, you will be the first to hear about it.<\/p>\n

In our emails, we also share clothing care tips, styling advice, and plenty of other inspiring content.<\/p>\n

All content published on haruu.ee and haruulife.com<\/strong>, including texts, images, and videos, belongs to Krissaar O\u00dc<\/strong> and is protected by copyright. Reproduction, distribution, or any other use of this content without the permission of the copyright owner is prohibited.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Inspireeritud loodusest. S\u00fcndinud s\u00fcdamest Eestimaised r\u00f5ivad, milles tunned end iseendana \u2013 vaba ja t\u00f5elisena VALI OMA HARUU Haruu on rohkem kui r\u00f5ivabr\u00e4nd. See on v\u00e4ljapeetud…<\/p>\n","protected":false},"author":4,"featured_media":16510,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/haruu-elementor.php","meta":{"footnotes":""},"class_list":["post-16543","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"\nHaruu - Estonian design from organic materials for women and men.<\/title>\n<meta name=\"description\" content=\"Haruu is a brand of inspiration and lifestyle, where pristine nature, sustainable living and co-creation meet as a family business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/haruu.ee\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haruu - Estonian design from organic materials for women and men.\" \/>\n<meta property=\"og:description\" content=\"Haruu is a brand of inspiration and lifestyle, where pristine nature, sustainable living and co-creation meet as a family business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/haruu.ee\/en\/\" \/>\n<meta property=\"og:site_name\" content=\"Haruu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/haruulife\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T15:10:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/haruu.ee\/wp-content\/uploads\/2021\/10\/DSC07696-Enhanced-NR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/haruu.ee\/en\/\",\"url\":\"https:\/\/haruu.ee\/en\/\",\"name\":\"Haruu - 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