{"id":16565,"date":"2018-08-02T14:45:08","date_gmt":"2018-08-02T11:45:08","guid":{"rendered":"https:\/\/haruu.ee\/our-story\/"},"modified":"2026-01-09T13:35:45","modified_gmt":"2026-01-09T11:35:45","slug":"our-story","status":"publish","type":"page","link":"https:\/\/haruu.ee\/en\/our-story\/","title":{"rendered":"Our story"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Meie lugu<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u201cSa oled nii kaua stilist olnud, miks sa oma br\u00e4ndi ei tee?\u201d <\/span><\/i>k\u00fcsis Virko.<\/span><\/p>

\u201cAga ma ju teen! Siis, kui on \u00f5ige aeg,\u201d <\/span><\/i>vastas Kristiine enesekindlalt.<\/span><\/p>

Virkole tuli Kristiine vastus \u00fcllatusena. Ta ei teadnud, et kallil abikaasal oli juba ammu otsus tehtud. Lihtsalt aeg polnud veel k\u00fcps.\u00a0<\/span><\/p>

Kui Kristiine j\u00e4rgmisel hommikul unisena k\u00f6\u00f6ki j\u00f5udis, ulatas Virko talle kohvitassi ja \u00fctles:<\/span> \u201cTeeme \u00e4ra!\u201d <\/span><\/i>Tundus, et aeg oma br\u00e4ndi loomiseks oli k\u00fcpseks saanud.<\/span><\/p>

Nii algas 2021. aastal meie lugu. Kolme kuu p\u00e4rast oli meil e-pood, esimesed 5 toodet 5 erinevas v\u00e4rvitoonis ja br\u00e4nd, millel nimeks Haruu.<\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Instagram-story-61.jpg\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Sisemise tarkuse toel<\/span><\/h3>

Haruu t\u00e4hendab \u00fches vanas indiaani keeles hunti \u2013 v\u00f5imast looma, kes k\u00e4ib oma sisemise tarkuse toel oma rada. Just sisetunne on see, mis on ka meie<\/span> loomingut ja valikuid k\u00f5ige enam suunanud.<\/b><\/p>

Oma tooteid luues saame inspiratsiooni loodusest ja elust meie \u00fcmber. Iga Haruu ese on loodud armastuse ja hoolega, et tuua sinu p\u00e4evadesse kestvat r\u00f5\u00f5mu ja natuke maagiat.<\/span><\/p>

Kristiine on vaimumaailmaga s\u00fcgavalt sina peal. Sealtkaudu j\u00f5uab meieni aegade tagune tarkus ja see <\/span>miski<\/span><\/i>, mis \u00fcksnes ratsionaalselt tegutsedes puudu j\u00e4\u00e4ks.\u00a0<\/span><\/p>

Kui sul on huvi, saad ka sina tulla <\/span>Kristiine juhitud sisemisele r\u00e4nnakule.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Looduslik, ajatu, eestimaine<\/span><\/h3>

Kohe alguses otsustasime, et kasutame Haruu toodetes \u00fcksnes <\/span>naturaalseid materjale<\/b>. Need on head nii kehale kui ka planeedile, n\u00e4evad alati suurep\u00e4rased v\u00e4lja ja peavad kaua vastu.\u00a0<\/span><\/p>

Meie r\u00f5ivaste stiil on minimalistlik ja v\u00e4ljapeetud. K\u00f5ik mudelid on disainitud nii, et need<\/span> sobivad k\u00f5igile<\/b>, olenemata figuurist, kehat\u00fc\u00fcbist v\u00f5i vanusest.\u00a0<\/span><\/p>

Kristiine on olnud enam kui 10 aastat stilist, sellest 4 aastat \u201c\u00d5htu\u201d saates. Ta teab, kui oluline on v\u00f5imalus kapis olevaid riideid omavahel kombineerida ja Haruuga on see imelihtne \u2013 <\/span>k\u00f5ik sobib k\u00f5igega<\/b>.\u00a0<\/span><\/p>

Ja veel \u2013 meile on \u00fclimalt t\u00e4htis, et me <\/span>\u00f5mbleme k\u00f5ik tooted Eestis<\/b>, v\u00f5imalusel v\u00e4iketootjate juures. Oleme ise v\u00e4ikesed ja aitame edasi ka teisi v\u00e4ikseid ettev\u00f5tteid \u2013 koos j\u00f5uame kaugemale.\u00a0

<\/span><\/p>

K\u00f5ige-k\u00f5ige olulisem<\/span><\/h3>

K\u00f5ige t\u00e4htsamad on meie jaoks <\/span>muidugi inimesed<\/b>.\u00a0<\/span><\/p>

Nii Haruu enda inimesed, koost\u00f6\u00f6partnerid kui ka meie head kliendid. Me k\u00f5ik moodustame kokku \u00fche suure hundikarja, Haruu kogukonna. Meil on suur au olla selle kogukonna rajajad ja \u00fchendajad.<\/span><\/p>

Tule, <\/span>vaata Haruu e-poodi<\/span><\/a>, k\u00fclasta stuudiopoodi Haruu House (Uus-Volta 9\/1, loft nr 33) v\u00f5i <\/span>\u00fctle meile \u201cTere!\u201d Instagramis<\/span><\/a>. \u2764\ufe0f<\/span><\/p>

\u00a0<\/span><\/p>

Kohtumiseni!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Kristiine ja Virko<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/i><\/i><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Kuidas saad Sina osaleda?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Peegelda oma kogemusi ja ideid v\u00f5i leia vastus meie tooteid puudutavatele k\u00fcsimustele, kirjutades meile Direct Message Instagramis<\/a>, kus saame vahetult suhelda.<\/p><\/div><\/div>

\u00c4ra unusta jagada oma Haruu Life kandmise hetki ja m\u00e4rgi meid Instagramis @haruulife<\/a><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\u00a0<\/h6>
Projekt \u201cHaruu osalemine New York Fashion Weekil 2025. aastal” on kaasrahastatud Euroopa Liidu poolt summas 49 034,78 \u20ac.\u00a0<\/h6>
Projekti eesm\u00e4rk on t\u00f5sta Haruu rahvusvahelist n\u00e4htavust ja siseneda USA moeturule New York Fashion Weeki kaudu. Projekti tulemusel avab Haruu eksporditurud.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Meie lugu \u201cSa oled nii kaua stilist olnud, miks sa oma br\u00e4ndi ei tee?\u201d k\u00fcsis Virko. \u201cAga ma ju teen! Siis, kui on \u00f5ige aeg,\u201d…<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16565","page","type-page","status-publish"],"yoast_head":"\nOur story - Haruu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/haruu.ee\/en\/our-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our story - Haruu\" \/>\n<meta property=\"og:description\" content=\"Meie lugu \u201cSa oled nii kaua stilist olnud, miks sa oma br\u00e4ndi ei tee?\u201d k\u00fcsis Virko. \u201cAga ma ju teen! Siis, kui on \u00f5ige aeg,\u201d...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/haruu.ee\/en\/our-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Haruu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/haruulife\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T11:35:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/haruu.ee\/wp-content\/uploads\/elementor\/thumbs\/Instagram-story-61-r5oxpif9573jx340m735z7h7daep43w7sjyc1xhvcc.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/haruu.ee\/en\/our-story\/\",\"url\":\"https:\/\/haruu.ee\/en\/our-story\/\",\"name\":\"Our story - Haruu\",\"isPartOf\":{\"@id\":\"https:\/\/haruu.ee\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/haruu.ee\/en\/our-story\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/haruu.ee\/en\/our-story\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/haruu.ee\/wp-content\/uploads\/elementor\/thumbs\/Instagram-story-61-r5oxpif9573jx340m735z7h7daep43w7sjyc1xhvcc.jpg\",\"datePublished\":\"2018-08-02T11:45:08+00:00\",\"dateModified\":\"2026-01-09T11:35:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/haruu.ee\/en\/our-story\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/haruu.ee\/en\/our-story\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/haruu.ee\/en\/our-story\/#primaryimage\",\"url\":\"https:\/\/haruu.ee\/wp-content\/uploads\/elementor\/thumbs\/Instagram-story-61-r5oxpif9573jx340m735z7h7daep43w7sjyc1xhvcc.jpg\",\"contentUrl\":\"https:\/\/haruu.ee\/wp-content\/uploads\/elementor\/thumbs\/Instagram-story-61-r5oxpif9573jx340m735z7h7daep43w7sjyc1xhvcc.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/haruu.ee\/en\/our-story\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Avaleht\",\"item\":\"https:\/\/haruu.ee\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our story\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/haruu.ee\/en\/#website\",\"url\":\"https:\/\/haruu.ee\/en\/\",\"name\":\"Haruu\",\"description\":\"Inspiratsiooni ja elustiili bränd, kus kohtuvad ürgne loodus, jätkusuutlik eluviis ja koos loomine pereettevõttena\",\"publisher\":{\"@id\":\"https:\/\/haruu.ee\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/haruu.ee\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/haruu.ee\/en\/#organization\",\"name\":\"Haruu\",\"url\":\"https:\/\/haruu.ee\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/haruu.ee\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/haruu.ee\/wp-content\/uploads\/2022\/07\/haruu-logo-taustata-1-1.png\",\"contentUrl\":\"https:\/\/haruu.ee\/wp-content\/uploads\/2022\/07\/haruu-logo-taustata-1-1.png\",\"width\":1168,\"height\":312,\"caption\":\"Haruu\"},\"image\":{\"@id\":\"https:\/\/haruu.ee\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/haruulife\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Our story - Haruu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/haruu.ee\/en\/our-story\/","og_locale":"en_US","og_type":"article","og_title":"Our story - Haruu","og_description":"Meie lugu \u201cSa oled nii kaua stilist olnud, miks sa oma br\u00e4ndi ei tee?\u201d k\u00fcsis Virko. \u201cAga ma ju teen! Siis, kui on \u00f5ige aeg,\u201d...","og_url":"https:\/\/haruu.ee\/en\/our-story\/","og_site_name":"Haruu","article_publisher":"https:\/\/www.facebook.com\/haruulife","article_modified_time":"2026-01-09T11:35:45+00:00","og_image":[{"url":"https:\/\/haruu.ee\/wp-content\/uploads\/elementor\/thumbs\/Instagram-story-61-r5oxpif9573jx340m735z7h7daep43w7sjyc1xhvcc.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ItemPage"],"@id":"https:\/\/haruu.ee\/en\/our-story\/","url":"https:\/\/haruu.ee\/en\/our-story\/","name":"Our story - Haruu","isPartOf":{"@id":"https:\/\/haruu.ee\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/haruu.ee\/en\/our-story\/#primaryimage"},"image":{"@id":"https:\/\/haruu.ee\/en\/our-story\/#primaryimage"},"thumbnailUrl":"https:\/\/haruu.ee\/wp-content\/uploads\/elementor\/thumbs\/Instagram-story-61-r5oxpif9573jx340m735z7h7daep43w7sjyc1xhvcc.jpg","datePublished":"2018-08-02T11:45:08+00:00","dateModified":"2026-01-09T11:35:45+00:00","breadcrumb":{"@id":"https:\/\/haruu.ee\/en\/our-story\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/haruu.ee\/en\/our-story\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/haruu.ee\/en\/our-story\/#primaryimage","url":"https:\/\/haruu.ee\/wp-content\/uploads\/elementor\/thumbs\/Instagram-story-61-r5oxpif9573jx340m735z7h7daep43w7sjyc1xhvcc.jpg","contentUrl":"https:\/\/haruu.ee\/wp-content\/uploads\/elementor\/thumbs\/Instagram-story-61-r5oxpif9573jx340m735z7h7daep43w7sjyc1xhvcc.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/haruu.ee\/en\/our-story\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Avaleht","item":"https:\/\/haruu.ee\/en\/"},{"@type":"ListItem","position":2,"name":"Our story"}]},{"@type":"WebSite","@id":"https:\/\/haruu.ee\/en\/#website","url":"https:\/\/haruu.ee\/en\/","name":"Haruu","description":"Inspiratsiooni ja elustiili bränd, kus kohtuvad ürgne loodus, jätkusuutlik eluviis ja koos loomine pereettevõttena","publisher":{"@id":"https:\/\/haruu.ee\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/haruu.ee\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/haruu.ee\/en\/#organization","name":"Haruu","url":"https:\/\/haruu.ee\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/haruu.ee\/en\/#\/schema\/logo\/image\/","url":"https:\/\/haruu.ee\/wp-content\/uploads\/2022\/07\/haruu-logo-taustata-1-1.png","contentUrl":"https:\/\/haruu.ee\/wp-content\/uploads\/2022\/07\/haruu-logo-taustata-1-1.png","width":1168,"height":312,"caption":"Haruu"},"image":{"@id":"https:\/\/haruu.ee\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/haruulife"]}]}},"_links":{"self":[{"href":"https:\/\/haruu.ee\/en\/wp-json\/wp\/v2\/pages\/16565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haruu.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/haruu.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/haruu.ee\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/haruu.ee\/en\/wp-json\/wp\/v2\/comments?post=16565"}],"version-history":[{"count":5,"href":"https:\/\/haruu.ee\/en\/wp-json\/wp\/v2\/pages\/16565\/revisions"}],"predecessor-version":[{"id":22033,"href":"https:\/\/haruu.ee\/en\/wp-json\/wp\/v2\/pages\/16565\/revisions\/22033"}],"wp:attachment":[{"href":"https:\/\/haruu.ee\/en\/wp-json\/wp\/v2\/media?parent=16565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}