A family business inspired by nature and sustainable lifestyle.

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Toodame Eestis

We design and manufacture our products in Estonia, and we are particularly happy to involve local small producers in our production, thereby supporting local entrepreneurship. We are able to ensure the top technical quality of our clothes thanks to our dedicated seamstress, who has extensive experience in sewing and a good eye for details.

Hoolime loodusest

Inspired by nature and sustainable lifestyle, the fabric used in creating our clothes is environmentally friendly produced. We strive to have the least possible adverse impact on the environment through our clothing creation process and to create body-friendly clothes following the principles of slow fashion.

Loome rõivaid, mis kestavad

Our clothes are designed to bring joy for a long time. The minimalist style and neutral color palette, combined with playful details, are well-suited for everyday activities as well as more festive occasions. Our products are often in a unisex style, thus suitable for use and sharing by everyone who wants. This approach promotes sustainability and also inclusivity.

Our Story

Our small family business Haruu was born out of love for pristine nature and a sustainable lifestyle.

The name Haruu comes from the wolf, the leader of the pack, reminding us of the importance of listening to our inner voice. Like the wolf in nature, we too believe in the power of inner wisdom. We create meaningful, nature-inspired products that are of high quality and timeless. Each Haruu item is created with love and care to bring lasting joy and a touch of magic to the wearer's days.