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A family business inspired by nature and sustainable lifestyle.

Products

We produce in Estonia

We design and manufacture our products in Estonia and we are particularly happy to be able to involve small domestic artisans in our production and thus support local entrepreneurship. We are able to ensure the technical excellence of our garments thanks to our dedicated seamstresses, who have long experience in sewing garments.

Let’s care for nature

Inspired by nature and a sustainable lifestyle, the fabrics used to create our garments are produced in an environmentally friendly way. We strive to create garments with the least possible impact on the environment, and to create body-friendly garments that follow the principles of slow fashion.

Creating clothes that last

Haruu’s clothes are designed to be a pleasure to wear for a long time. Minimalist fashion and a neutral colour palette with thoughtful details are perfect for everyday activities as well as more festive occasions. All our fabrics are as natural and high quality as possible.

Our story

Our small family business Haruu was born out of a love for nature and a sustainable lifestyle.

The name Haruu comes from the wolf, the leader of the flock, who reminds us of the importance of listening to our inner voice. Like the wolf in the wild, we believe in the power of our inner wisdom. We create meaningful, nature-inspired products that are high quality and timeless. Each Haruu item is created with love and care to bring lasting joy and a touch of magic to the wearer’s day.

Haruu blog

Haruu’s cosy studio shop
to see the products.

 Uus-Volta 9/1, loft no 33
MON 11-18
MON-FRI 11-16.30
MON 11-14