A family business inspired by nature and sustainable lifestyle.

Products

We produce in Estonia

We design and manufacture our products in Estonia and we are particularly happy to be able to involve small domestic artisans in our production and thus support local entrepreneurship. We are able to ensure the technical excellence of our garments thanks to our dedicated seamstresses, who have long experience in sewing garments.

Let’s care for nature

Inspired by nature and a sustainable lifestyle, the fabrics used to create our garments are produced in an environmentally friendly way. We strive to create garments with the least possible impact on the environment, and to create body-friendly garments that follow the principles of slow fashion.

Creating clothes that last

Haruu’s clothes are designed to be a pleasure to wear for a long time. Minimalist fashion and a neutral colour palette with thoughtful details are perfect for everyday activities as well as more festive occasions. All our fabrics are as natural and high quality as possible.

Our story

Our small family business Haruu was born out of a love for nature and a sustainable lifestyle.

The name Haruu comes from the wolf, the leader of the flock, who reminds us of the importance of listening to our inner voice. Like the wolf in the wild, we believe in the power of our inner wisdom. We create meaningful, nature-inspired products that are high quality and timeless. Each Haruu item is created with love and care to bring lasting joy and a touch of magic to the wearer’s day.

Haruu blog

Aug 07

Pineapple skin: an innovation in eco-friendly materials

By admin Accessories, Fashion No Comments

Pineapple skin, also known as Piñatex, is a sustainable and innovative material made from the fibres of pineapple leaves. The development of this material was…

Loe edasi

Jul 05

Care of linen fabrics

By admin Fashion No Comments

Summer is in full swing and the linen in your wardrobe is sure to get plenty of use. In order for linen clothes to last…

Loe edasi

Apr 12

Elegantly confident Epp Kärsin

By admin Uncategorized No Comments

Always inspiring and courageous, Epp Kärsin, has dedicated her life and work to raising people’s awareness of sexuality and thereby increasing the power of love….

Loe edasi