We are Kristiine and Virko, the founders and designers behind Haruu.
When we created Haruu, our vision was to build more than just a clothing brand. We wanted to create something that brings together people who value nature, beauty, and timeless minimalism. People who trust their inner wisdom and choose to walk their own path. Just like the wolf, whose meaning is reflected in our name in an old Native American language.

Haruu is a family business — in many ways, like our fourth child. It asks for a great deal of care, dedication, and attention, but gives even more in return: joy, meaning, and growth. From the very beginning, we dreamed that Haruu would become a community. Today, that dream has come true. When people wearing Haruu meet, there is often a sense of recognition — a smile, a shared feeling, a quiet understanding. It feels like belonging to the same tribe.

We are truly happy that you have found us!