Always inspiring and courageous, Epp Kärsin, has dedicated her life and work to raising people’s awareness of sexuality and thereby increasing the power of love. But what Epp bases her wardrobe planning and choices on can be read below.

Epp believes that feminine self-confidence starts with the woman herself and is reflected in her everyday dress and attitude. She admits that self-confidence has been with her since birth, and it gives her the freedom to choose bolder and edgier styles to stand out from time to time.

 

Epp, how would you describe your personal style and what are your favourite outfits that best reflect that style?

I think my style is feminine and elegant, rather classic. From an early age, I had a respect for clothes, because clothes are more than just clothes. It’s a way of expressing your personality and your sense of self. I put a lot of thought into every outfit, believing that less is always more and that quality and detail are more important than quantity. Dresses, skirts, flowing bodices, fine details like lace and flounces are an integral part of my wardrobe. I appreciate anything that accentuates my feminine features and highlights the curves of my body. It’s important that clothing not only accentuates beauty, but also supports my sense of self and helps me feel comfortable and confident.

What do you think is the most important quality that helps women to be confident in their bodies and in their clothes?

Awareness and love for myself are the most important things for me. I am unique and special and I don’t compare myself to anyone else. Rather, I focus on how I feel about myself and my inner world. I enjoy my body and treat it as my best friend. Whether I’m wearing clothes or not, I always feel comfortable and confident, and the reflection always brings a smile to my face. Sport has been an integral part of my life and I firmly believe that feeling good in my body gives me the confidence I need to face life’s challenges with courage and confidence.

What role does eco-friendliness play for you in your choice of clothes and how does it influence your everyday style and shopping habits?

More and more, I have come to appreciate it, and that’s one of the reasons why I’m a big Haruu fan. My wardrobe is one thing and another, but the most skin-friendly is of course natural and naturally sourced fabrics.

How do you balance trendy clothes with timeless pieces in your wardrobe and what are your tips for versatile combinations?

I have a wonderful stylist friend Kristiine Lään-Vantsi, who is also one of the creators of Haruu. She’s helped me make great strides in making the style I wear today as authentic and personal as possible.

Every woman and man should book an appointment with Kristiine for style advice. It will make life easier, because if you’re updating your wardrobe or creating a wardrobe staple, she’ll give you great advice and help you find lots of combinations that are stylish, timeless and make everyday dressing easier.

What is your favourite piece of clothing?

They have varied throughout the early years. But at the moment, without exception, my favourites are the kimano and the robe.