[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”discover” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#807469″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]

Our story

[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”2%” bottom_padding=”7%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”about-text” overlay_strength=”1″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1657787613909{padding-right: 10% !important;}”]Haruu is a brand of inspiration and lifestyle, where pristine nature, sustainable living and co-creation meet as a family business.

The name Haruu comes from the wolf. Haruu is the leader of the herd, who revives in our minds the importance of listening to our inner voice. Even for the ancient Indians, the wolf was a sacred animal representing spirituality and good instinct. In the same way, we strive with our products to create meaningful products for every day that, when worn, bring satisfaction to the wearer, are inspired by nature and timeless style, and bring the wearer more than a moment’s joy. [/vc_column_text][vc_column_text css=”.vc_custom_1657787637717{padding-right: 10% !important;}”]Our story began with the birth of our first child. The desire grew to create something completely different – high quality clothing that is wearable and trendy all year round, but inspired by slow fashion – and so the family business Haruu was born. Over the years we have expanded our product range with clothes for adults, and over time the range has been expanded with carefully selected products, born out of special collaborations and synergies with other small makers.

Kriistiine, who designs and finishes the cuts of Haruu’s products and collects ideas for new products, contributes greatly to the development of our product range. We attach great importance to the materials and the quality of their production. Haruu garments are made in small Estonian sewing workshops to support our own. Virko takes care of the production processes and the e-shop management. And of course, our biggest inspiration and driving force are our children, to whom we want to pass on a way of life that respects nature and sustainable consumption. [/vc_column_text][vc_column_text css=”.vc_custom_1657787648759{padding-right: 10% !important;}”]For a wolf, the most important thing is his pack – his family. We believe that a conscious and sustainable lifestyle is also important for many other people around us and we want to pass on this lifestyle and values to grow and experience together… We welcome you to our herd! [/vc_column_text]

[vc_custom_heading text=”Kristiine, Virko & Fam” font_container=”tag:h2|font_size:46|text_align:justify|color:%23807469″ google_fonts=”font_family:Calligraffitti%3Aregular|font_style:400%20regular%3A400%3Anormal”][/vc_column_inner][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left-right” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”100″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”1%” bottom_padding=”2%” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”1″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”center”][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”10px” icon_iconsmind=”iconsmind-Location-2″ icon_size=”40″ margin_bottom=”30″][vc_column_text]

we produce in Estonia

[/vc_column_text][vc_column_text]

We design and manufacture our products in Estonia and we are particularly happy to be able to involve small domestic artisans in our production and thus support local entrepreneurship. We are able to ensure the technical excellence of our garments thanks to our dedicated seamstress, who has long experience in sewing children’s clothing.

[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left-right” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”100″][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”10px” icon_iconsmind=”iconsmind-Plant” icon_size=”40″ margin_bottom=”30″][vc_column_text]

we care about nature

[/vc_column_text][vc_column_text]

Inspired by nature and a sustainable lifestyle, the fabrics used to create our garments are produced in an environmentally friendly way. We strive to create garments with the least possible impact on the environment, and to create body-friendly garments that follow the principles of slow fashion.

[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”200″][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”10px” icon_iconsmind=”iconsmind-Worker-Clothes” icon_size=”40″ margin_bottom=”30″][vc_column_text]

we create clothes that last

[/vc_column_text][vc_column_text]

Our clothes are designed to last, so you’ll enjoy wearing them for a long time. The minimalist design and neutral colour palette with playful details are perfect for children’s everyday activities as well as more festive occasions. Our unisex clothes make it easy to share clothes between siblings.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” bottom_padding=”8%” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”1″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”center”][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/6″ tablet_width_inherit=”default” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” border_type=”simple” column_border_width=”none” column_border_style=”solid”][/vc_column_inner][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left-right” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”4/6″ tablet_width_inherit=”default” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”100″][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”10px” icon_iconsmind=”iconsmind-Wolf” icon_size=”40″ margin_bottom=”30″][vc_column_text]

how can YOU get involved?

[/vc_column_text][vc_column_text]

Reflect on your experiences and ideas, or find answers to your questions about our products, by sending us a Direct Message on Instagram, where we can communicate directly.

[/vc_column_text][vc_column_text]

Don’t forget to share your Haruu Life moments and tag us on Instagram @haruulife

[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/6″ tablet_width_inherit=”default” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”200″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]